Supermodel-supermom Heidi KlumHeidi Klum is following in the footsteps of celebrity perfumers like Halle BerryHalle Berry and Sarah Jessica Parker after signing up to develop and market her new signature fragrance, Heidi Klum Shine, with Coty Inc.

The women’s fragrance will launch this fall in North and Latin America with subsequent plans to debut in Europe and other key international markets later this year.

“Heidi has a unique position in the market,” said Steve Mormoris, senior vice president of global marketing for Coty. “She is not just a supermodel or a celebrity – she is also a businesswoman. She is very multifaceted – we plan to create a fragrance which celebrates all of those facets.”